HBL

Web Design          Agency        Collaborative

Web Design

Animation

Icon Illustration

As part of a wider brand update for HB Leisure, I collaborated with the team on the design of a new website that aligned with their refreshed identity and improved overall engagement. The focus was on creating a visually appealing, easy-to-navigate experience that better reflected the company’s personality.

I contributed to the visual design and animated motion elements across the site, helping bring a sense of energy and playfulness to the experience. Subtle animation and interactive touches were used to balance professionalism with the fun character of the brand.

The site also supports recruitment, with a dedicated job vacancy platform integrated to streamline applications. Within this section, the design introduces hand-drawn icons and a warmer colour palette to create a more approachable feel, alongside an interactive quiz to help potential applicants discover roles suited to them.