Sam Vere Design

I worked closely with the founder of The Vegan Bistro, a London-based café and restaurant, to create a modern brand that not only celebrates vegan food and drink but also tells the story of what they bring to the unique and growing niche of London’s restaurant scene.

The brand mark is made up of a bespoke set of icons that represent the menu and tell the story of The Vegan Bistro’s plant-based ethos. Each icon works independently as a recognisable visual element that can be used across menus, packaging, and communications. When brought together, they form a bold, cohesive stamp that instantly identifies the brand and reinforces its distinctive character.