Curve provides cutting-edge engineering services for the automotive industry, but their branding no longer reflected their innovative approach. They approached Grin for a contemporary rebrand that aligned with their vision and established reputation. One key element they wanted to retain was the curved shape from the ‘V’ in their original logo, representing a feasibility curve relevant to their services.

A key challenge in developing this identity was the lack of photography, due to both the nature of the business and budget constraints. To overcome this, I used AI to generate sleek, abstract curved gradients, inspired by the aesthetics of high-end car brands the client admired. The result is a modern, dynamic identity that captures Curve’s precision, innovation, and forward-thinking approach.

As part of the rebrand, the Grin team collaborated on a new website design, which I then built on wordpress.