Pathway is a newly established school trust that approached Grin to develop a brand identity that reflects their professionalism while keeping the focus on their students and the impact they make. After in-depth research into school trusts and educational institutions, along with multiple design iterations, I created an identity that strikes the right balance. The final design is vibrant and engaging, featuring colourful, wonky lines and shapes that add a playful touch, complemented by a contemporary sans-serif font for clarity and a polished, professional feel.

Collaborating with our senior motion designer, we brought the identity to life through an animation that captures the brand’s playful and educational spirit.